As Bloggers we all know there are certain ‘rules’ that apply to having a successful Blog. Yet sometimes when making that additional step to becoming a Vlogger we forget that the same rules apply. Creating a YouTube Channel and simply posting videos doesn’t create success anymore than creating content and posting it without any interaction or promotion will work for your Blog.
Taking the same rules you applied to your success as a Blogger and applying them to your success as a Vlogger can not only increase your Channel’s views and shares but your subscribers as well which in turn increases your Channel’s impact with Brands. How? Let me share a few ways with you…
Blogger – Subscribe/ Vlogger – Subscribe
What do we all do when we come across a Blog that we know we want to keep up with and never miss a post from? Subscribe. We subscribe to their site by email, newsletter or RSS Feed but however we do it we make sure that when that Blogger post we know. By doing this we let that Blogger know ‘I like you and what you are doing‘ this makes that Blogger that much more likely to return the love.
The same applies to being a Vlogger. Be active. Subscribe to fellow Vlogger’s Channels. You will see their newest videos on your What To Watch and you will have the opportunity to stay ‘in the know’ on what is going on with them. This will also let that Vlogger know that you want to get to know them as a Vlogger and what their Channel has to offer you as a Viewer. In turn they may return to your site and offer you the same Subscriber support.
Blogger – Read / Vlogger – Watch
The same way you read your favorite Bloggers posts faithfully you should watch your favorite Vloggers videos. By watching their videos you not only give their channel additional views but you get to know them as a Vlogger, person and brand the same way reading a fellow Blogger’s content allows you to get to know them as a writer and their site as a brand.
Just like a Blogger’s site thrives from views and engagement a Vlogger’s Channel is impacted greatly by the amount of views they have. Views mean that people are watching. People watching means their influence is increased.
Blogger – Comment / Vlogger – Comment
Did you know you can comment directly to the Vlogger on YouTube the same as on a Blog? You can and you should. I know as Bloggers we all love when we get those comment notifications because it means that what we wrote had an impact. The person reading it had a reaction and was kind enough to share it with us. They are offering us feedback that can help improve and encourage our future content.
To comment on a video is no different. When you leave a comment on a Vlogger’s video you let them know that what they said meant something and that you could either relate or it reached you in some way. Your video comments help a Vlogger understand what they may need to change, adjust or keep the same for future videos. In all situations, your comments are valuable!
Blogger – Support, Share & Promote / Vlogger – Support, Share, Promote
What’s the first thing you do after you read a post you like? Share it. Pin, Tweet, Facebook, Google+ whichever you choose you get the word out “This is some great content and I think you should check it out too!”
You can do the same thing for your favorite Vlogger’s video. Just like a Blog has share buttons YouTube offers a convenient way for you to share a video on many different Social Media networks with one simple click. Doing this will offer that Vlogger the same share support that you give Blogger’s everyday.
Don’t let your Channel rely solely on your Viewers – just like you share and promote your posts you should schedule the same attention to your Vlog content as well.
Blogger – Post Regularly / Vlogger – Be Consistent
Bloggers know that staying present with your Readers is essential to maintaining their support and turning them into Followers. A Reader may visit your site every once in a while to see what you’re up to but a Follower looks forward to your content and your next post. By establishing a regular posting schedule you give them something to rely on.
This can be beneficial as a Vlogger as well. When you are constant in your video publishing you give your Viewers the opportunity to ‘tune in regularly’ they know when you post and how often they can look forward to new content.
As with anything, be careful not to set yourself up for a downfall in either of these situations. Be careful when posting set times, dates and frequency for posts on both a Blog and Vlog. If you promise your Followers and Subscribers something every Thursday at 6pm and life happens you may loose a few people.
Instead I would suggest to simply do it. If you are there every week your Followers and Viewers will be to but you still allow yourself the wiggle room in case you can’t post until Friday instead of Thursday. You made your weekly post but didn’t box yourself in to one day. This leads to less disappointment from your Viewers.
Have you ventured beyond your URL and started to Vlog on a regular basis?
How have you approached the success of your Channel?
Do you support fellow Vloggers like you would a fellow Blogger?