How To Be Sure Your Business Cards Work For You Not Against You


Business Cards can be one of the fastest and most efficient ways to leave a lasting impression with potential clients, employers and contacts. They can give a reminder of who you are, what you do, where you are as well as how to reach you. Still, there are ways that your business cards may work against you without you even realizing it. I want to share a few easy ways how to be sure your business cards work for you.

How To Be Sure Your Business Cards Work For You Not Against You | TheMrsTee.com

After attending my very first Blog Conference last year along with a few Blogger MeetUps and Events I started to realize that although business cards can be a great way to make a first and lasting impression. Yet how to you make sure that impression is a good one?

There are several things you really must have as well as a few to avoid when designing your business cards. Leaving a person wondering or confused is the last thing you want to do but creating interest and curiosity are the first steps to that next contact.

MUST HAVES…

  • Social Media Handles
    • don’t just have social media icons – cards are not clickable
    • be sure to include your actual handle
    • if you have a consistent handle across several media networks you can print it once to represent all. This can save precious card space and show your consistent media presence. (ex: Twitter, Instagram & Pinterest: @themrstee)

 

  • Easy to Identify Site URL
    • be sure it is printed clearly prominently 
    • be sure that both your name and business name are clearly identified
    • You want to sell you Brand but you also want to be the person behind that Brand.

 

  • Clear representation of your brand identity 
    • include your Logo if you have one
    • this will give something to be recognized when they follow your links and handles

 

  • Easy to read fonts
    • Scripts can be fun just be sure to select one that is readable when printed.

 

  • Photo (optional but good)
  • if you include one be sure it’s friendly, makes eye contact and falls in line with your Brand

 

  • Brand consistency 
    • be sure your Business Cards are consistent with the look, style and message of your site and Brand.
    • If your card looks nothing like what they will find when they look you up it will send mixed messages

 

How To Be Sure Your Business Cards Work For You Not Against You | TheMrsTee.com

 

AVOID

  • Choose a readable font and color palette
    • Don’t make reading your business card difficult
    • It’s more likely they will move on to the next card

 

  • Include where you have the most influence
  • As a Blogger our Influence is our biggest selling point. So when you leave a business card behind you want the holder to be able to find that influence with ease.
  • Simply having images of Social Media Icons is not enough. Include your handles and/or URLs. 

 

Click Away Tips

  • Updating your Business Cards is almost just as important as the content you have on them.
    • be sure that your information is always current
    • just like broken links on a site bad URLs or handles is not the impression you want to make

These are just a few tips that can make it easier to create and network with business cards that are able to speak for you even when you’re not there to do it yourself.

 

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TheMrsTee

Blogger, YouTuber & Media Influencer at TheMrsTee
Tiffany is the ‘ Tee’ behind TheMrsTee.com - a Lifestyle Blog created as a place to share her love of all things Faith, Family, Fashion, Food, Fun, Tech & Travel. Tiffany has established her influence within both the Blogging and Vlogging Communities. Tiffany has extended her presence beyond her URL to Television as a Panelist for the MomsEveryday TV Show for 2 Seasons and to the stage as a Cast Member of the Finale Season of The Listen To Your Mother Show. A 2016 VOTY Award Honoree, Contributing Author with iBlog Magazine and BlogHer.com growing herself as a Brand and Influencer are always at the center of Tiffany’s passion.
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About TheMrsTee

Tiffany is the ‘ Tee’ behind TheMrsTee.com - a Lifestyle Blog created as a place to share her love of all things Faith, Family, Fashion, Food, Fun, Tech & Travel. Tiffany has established her influence within both the Blogging and Vlogging Communities. Tiffany has extended her presence beyond her URL to Television as a Panelist for the MomsEveryday TV Show for 2 Seasons and to the stage as a Cast Member of the Finale Season of The Listen To Your Mother Show. A 2016 VOTY Award Honoree, Contributing Author with iBlog Magazine and BlogHer.com growing herself as a Brand and Influencer are always at the center of Tiffany’s passion.


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59 thoughts on “How To Be Sure Your Business Cards Work For You Not Against You

  • Contactous

    Article is just Great! Business card play very crucial role when any one sharing his/her initials, mostly in marketing to generate leads. So it important to know if the business card is perfect or not. These tips will help a lot at that moment. thanks for sharing.

  • itzybellababy

    Great advice. I got some really nice cards, but made the mistake of using kraft paper, and the images looked horrible. I should have listened when the little pop up screen told me not to do that.. lol
    My recent post Toddler Yoga Practice

    • MrsTee Post author

      Thanks! I’ve handed out a few and even placed them in local businesses – that can really help you gain local readers and even the eye of a local PR Rep 🙂

  • HLFoster

    These are great tips! Thanks for sharing. I would add don't use an all black card. Lots of people jot down reminders about your conversation on the back of your card in order to remind them of any follow ups they committed to in your conversation. They can't if it's black…unless they miraculously have a white pen with them (which might happen at a scrapbooking event, but nowhere else)…. and you've potentially lost an opportunity.

    • MrsTee Post author

      Thanks! That\’s a great tip…I haven\’t come across any but that is definitely a great reason why black may not be the best choice. Thanks for sharing!

  • Amanda

    This is such a great post! I need to order new business cards ASAP – I've been out for a while now! This will definitely have me thinking more about the design. I think my old sign wasn't planned out as well as it could have been. Thanks so much!

  • Erica

    Yup, all good points! I had my cards made earlier this year and I'm in love – I just used all the same graphics that compose my actual site, so my brand consistency is en pointe. Handing out cards or putting them in mail to giveaway winners or readers…it's so much fun!

    <a>cominguprosestheblog.com

  • Sage

    Great tips! Funny, I hadn't considered having blogger business cards, but after reading your post, it seems so obvious! Do you have them printed locally, or do you use an online print house? I have no idea where to even buy business cards in Denmark, I guess I have a new project 🙂
    My recent post Travel Tuesday

    • MrsTee Post author

      Thanks Sage, yes business cards are really important when attending conferences with Brands or even local events. I use Vistaprint.com or Moo.com but I know many Bloggers who design and print them right at home. Since your in Denmark I would say an online source.

  • rochkirstin

    Our business cards in the company look very plain without any graphic, typography, or colors in it. I guess this means that we are just simply serious without creativity whatsover. All these must-haves are great tips to remember when creating a new business card design next time.

    • MrsTee Post author

      Design or even the lack there of is totally personal taste and style. I just suggest whatever you pick be cohesive with the style, design and feel of your site. That was it feels the same once they follow the information on the card 🙂

  • Anita utami

    Great post! Finally after almost a year blogging, I ordered business cards. In addition of everything you mentioned above (minus the picture), I also included my phone number. I understand that not every one is tech savvy (older folks, especially) and they are more comfortable talking on the phone.
    My recent post Mother's Day Gift Guide: What a Mother of a Toddler Really Wants for a Mother's Day Gift

    • MrsTee Post author

      Yay for you Anita! I know they can feel like big step. I’m not sure when I got my first step but I definitely felt like a ‘Big Girl Blogger’ when I did…LOL I do see the reasoning behind including a number but I would use a Google+ number to avoid having my personal home or cell phone on the card. That is a personal choice but the Google+ numbers are free, customizable (mine ends in MRSTEE) and easy to link to whatever number you’d like. If you want to know more about that feel free to reach out to me 🙂

  • cosmosmariners

    Great tips! I'd never had business cards before I made my own to hand out on the press trips I was taking–I LABORED over those things. But I love the end result, so I guess it was worth it!

    • MrsTee Post author

      Thanks so much! Yes, a business card design is much like any style preference but just being sure you include the necessary information let’s you be able to add a bit of yourself to it either way.

  • @StylishGeek

    Wow! Very insightful and helpful post! Thanks for sharing! I have actually created tons of cards because I am always running out. But thanks to your tips I have something to keep in mind next time I design the next batch. 🙂

  • Betsy

    These are great tips! I laughed so hard when I read "make sure to use handles since social media icons are not clickable" it seems like a duh moment but we get so use to using our icons I can see someone making that mistake!
    Happilyeverafteretc.com

    • MrsTee Post author

      Thanks Betsy!! You know what it is so easy to forget. I collected more cards than I should have that had icons but no indication of what their actual handle was. The first thing I thought was “if only I could click the picture” LMBO

    • MrsTee Post author

      Thanks! Social media is often forgotten on business cards but now it had become such an important aspect of branding it is key to include them. Thanks so much for coming by!

  • Shaye Wyllie

    This is definitely great, especially since I plan on ordering some business cards soon!
    My recent post What You Should (And Shouldn’t) Wear To The Met Gala Event!

  • mrsmuffintop

    I really love this. I think putting a picture on your card is actually a GENIUS idea, since a lot of people are really visual. I'm definitely bookmarking your site, and will recommend to others when they need to order new cards!

  • Addie

    yes to this! When I went to my last conference, collecting each other's business cards was like playing Pokemon lol, we all wanted to have everyones! They get the creative juices flowing and I have redesigned mine to have a picture and to look more minimalist and with less clutter. This is great info!
    My recent post The sign said “Visit Arkansas”

    • MrsTee Post author

      Haha at Pokemon..it really is. I remember getting back to my room and going through the stack I had accumulated throughout the day. So fun! Thanks so much Addie and thanks for coming by!

  • thegirlnextdoorisblack

    I like the idea of having your photo on your business card – especially as a blogger. I may do that the next time I re-order my cards.
    My recent post 5 Myths About Black Americans That Need to Disappear

    • MrsTee Post author

      I do too…I do feel it should match or be similar in style and look to your profile images to maintain consistency. Thanks so much for coming by!

    • MrsTee Post author

      Thanks Stacie! You’re right, business cards are such an important way to be certain you are remembered and making sure it’s in a good way is really key.

  • Nicole

    Thank you for this post! I am looking into getting new business cards and your post is going to beyond helpful!
    My recent post Sayin’ Thank You.

  • Fi Ni Neachtain

    Oh thank you for this post. I need to order business cards for a blogging conference I'm going to next month and was quite stuck on what to put on them. I think adding my blog logo instead of my own photo would be better – no one wants to look at me! 🙂

    • MrsTee Post author

      Your Welcome. It really can be hard to decide. I think logo or photo is truly a personal choice as long as you give the card holder something they can visually connect to you and your brand.