As a Blogger we often seek out the opportunity to Review products we love still there are times when we try out products we would never choose on our own or may have never heard of. This is where the risk for not liking or even understanding how to use them can come into play. So how do you handle it? How do you write a honest and still brand appreciated bad review?
The truth of the matter is when brands request you to review a product they want your honest opinion. They can’t improve or adjust their products, campaigns or approach without it. That means you have to develop a way to provide that opinion even if you don’t like the product.
Inform The Brand/Company that your Review may not be positive. I have had the experience when after telling a company that I had a bad experience and that I planned to reflect my honest opinion within my review they would either opt out of the review all together or go above and beyond to fix whatever was wrong. Brands are simply people pursuing their dreams. There is always the possibility for error. Give them a chance to fix it if possible.
Introduce the Brand/Company in a neutral manner. Present the company for what it is and what it stands for. Keep it simple. It is always better to simply introduce a Brand rather than tearing the company and/or product apart. You may not like or favor this product but you still want to maintain a good partnership for future opportunities.
Present the description of the product or service clearly. Describe the product for what it does and what it claims to offer. Include images and link back to the Brands site. State the facts of the product before your own opinions.
Describe your use and experience with the Product/Service. Tell the story of your experience with the product from an neutral stand point. Simply tell how you used it and what the results were. Refrain from inserting too many emotions.
Give constructive criticism. Explain clearly what you felt was dissatisfactory with the product or service. IF you feel there is a way to improve it or even adjust it to work better suggest it. Brands are looking for your hands on experience – you and your Readers are it’s target audience. By providing your honest opinion you offer them the opportunity to change or adjust their product or service accordingly.
Highlight the pros or good features in your closing. End your Review with the positive aspects of the product or service. Allow the Reader to leave on a positive note even if it’s just one. By offering the Brand you are working with a positively toned Review even if your opinion of the product or service is negative shows that you are able to provide honest feedback without destroying the reputation or potential of the Brand itself.
BONUS: By always providing your honest opinion (negative or positive) you are giving your Readers the assurance that they can trust you.
Have you ever had to write a Bad Review?
How did you approach it?
Lifestyle Blogger & Media Influencer
Tiffany is the ‘ Tee’ behind TheMrsTee. Tiffany is a BlogHer VOTY Award Honoree as well as a Contributing Author with Modern Social f/k/a iBlog Magazine and BlogHer. Growing herself as a Brand and Influencer are always at the center of Tiffany’s passion. As a Brand Ambassador, Tiffany has the opportunity to promote and support the brands she loves the most with her own unique perspective. Tiffany has extended her presence beyond her URL to Television as a Panelist for the MomsEveryday TV Show for 2 Seasons and to the stage as a Cast Member of the Finale Season of The Listen To Your Mother Show.
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