That’s what the Social House Vodka team was able to do – and then some. From the first click on my invite to the very last drink, the Social House Vodka Launch Party was packed full of moments – #SocialHouseMoment – to remember.
You’re Such A Tease
My invite was a bit different. There was no location – just a date and time. The email said invitees would receive the place via text on the morning of the event. Wait. What? Okay. The suspense was officially killing me. Why so secretive? Why the wait? Where would it be? Why were they teasing me this way?
Fast forward to the next morning. Ding. Okay not a ding exactly but you get it – a text! Here it was. I was finally going to know where the party was.
Carter Finley Stadium – Gate C 6:30pm. Geesh! I think my excitement was even greater because I felt so VIP and exclusive. Little did I know Social House Vodka wasn’t even close to being done surprising me.
It’s Party Time
“Head to 1 of the 4 elevators because Part 2 of the party is about to begin!”
Part 2…? Okay Social House – y’all have my attention!!
Let’s Get Elevated
Just Hangin’ Around
A Party To Remember
#SocialHouseMoments The Interviews
Cary Joshi • President
G Patel • Vice President of Marketing
What is one thing you wish you knew BEFORE you became an entrepreneur?
Joshi: You don’t need all of the answers. Be a sponge and seek out other successful entrepreneurs or leaders in the industry for advice and information. This will accelerate your understanding of business and success in the marketplace.
Patel: Being an entrepreneur from an early age, I noticed that every day is like a school day. As I continue down this path, I’ve noticed that everything has a cycle. As long as you keep going, you will come out for the better on the other end.
Mullins: People won’t always understand why you work so hard and why you take certain risks, but it’s important to tune out the naysayers. America is founded on the dream of pursuing your passions, no matter where you come from or what your family background is. If you have the will power and determination to take chances and put the work in, you can do it!
How did you each know you wanted to be in the business of vodka?
Joshi: Vodka is my spirit of choice, so it’s easy to be passionate in the pursuit of the perfect flavor profile. The older I get, the more I focus on spending time in areas that add the most meaning to my life. The vodka business offers the opportunity to connect and enhance moments, both large and small, with friends and family, also known as Social House Moments.
Patel: Vodka has been my choice of spirit for long as I can remember; I’ve come to enjoy it more and more (if that’s even possible) and have truly enjoyed learning the complexity of it.
Mullins: It has been an evolution for me. I hosted parties as a kid and continued to entertain my friends as I grew up. After the Army, I took a job bartending at a local restaurant and just knew that I was going to do something in the spirits and hospitality industry. There were a series of opportunities that led me to the wholesale side of the business and provided the opportunity to sell the world’s largest spirits brands across the country. But I always knew that one day I would venture out on my own to create something from the ground up. This opportunity to build a vodka brand with my close friends was the perfect scenario.
What motivated your decision to base Social House Vodka here in North Carolina?
Joshi: The vodka was created to be enjoyed with loved ones, which made North Carolina the obvious choice for me since it’s been my home since 2001.
Patel: I’ll second what Cary said above.
Mullins: Growing up in Virginia, my family always vacationed in the Outer Banks and I loved the Carolina beaches. Then, being stationed at Fort Bragg, I was able to explore more of North Carolina and knew I wanted to raise a family here. Raleigh has become home to my family and we love everything it has to offer.
After looking at various locations for the distillery site, we landed on Kinston for so many reasons. The resurgence of the town and the abundance of local grain were important factors, but the opportunity to revitalize a 100+ year old power plant with access to the Black Creek aquifer right on property solidified our decision to base the distillery in Kinston.
What do you want people to think of when they think of Social House Vodka?
Joshi: It is my hope that in joining Social House Vodka’s journey to spread the power of friendship, people will be inspired to connect with each other more frequently and in more meaningful ways, through both active engagement on social media and face to face interactions.
Patel: I want people to recall their happiest experiences in life when they are sipping on a cocktail, whether it be with their friends in the living room, at a bonfire in the backyard, attending a loved one’s graduation or simply during a night out.
Mullins: I want people to think of great times they’ve shared with family and friends. When people get together and connect with one another, I want them to think Social House Vodka should be there with them.
What’s your favorite vodka-based drink?
Joshi: The beauty of vodka is its versatility; vodka cocktails can be created and served at any time of day fitting a wide range of occasions. My preference is Social House Vodka over ice with a squeeze of lemon.
Patel: My preference is Social House Vodka up, slightly dirty and with three olives.
Mullins: That’s simple–anything made with Social House Vodka! But, I’m a simple man and if I had to narrow it down to just one, I love a Social House Vodka martini, shaken, up and with a lemon twist. No olives and no vermouth for me.
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